Guidelines – how well does the image fit the assignment guidelines?
You can take a great photo, but if it doesn’t go with the project’s topic, it won’t stand out.
Emotional Quality – what mood / feeling / emotion does the image evoke?
Some, but not all, photos will show a strong emotion. This is a combination of factors: subject matter, print quality, composition, and lighting all working together.
Message – What message do you get from the image?
Photojournalists are a type of photographer who want people to get a certain message when looking at their work.